Yves Saint Laurent
Yves Saint Laurent represents bold, rebellious luxury in the fragrance world. Known for creating fragrances that break conventions and celebrate individuality, YSL fragrances embody the brand's revolutionary spirit and Parisian sophistication.
Founded
1961
Origin
Paris, France
Perfumer
Various
Category
Premium
Available in South Africa
Clicks
Dis-Chem
Stuttafords
Foschini
Woolworths
Categories
OrientalFreshGourmandModern
Heritage & Legacy
YSL has been creating iconic fragrances since 1964 with Y pour Homme. The brand's commitment to pushing boundaries and celebrating boldness has made it a favorite among those who dare to be different.
Brand Philosophy
"Bold, rebellious luxury with Parisian sophistication"
Popular Fragrances
Signature Style
Bold, modern compositions that challenge traditional fragrance norms while maintaining luxury and sophistication.
Key Achievements
Iconic fragrances like Opium and Black Opium
Revolutionary approach to women's fragrances
Strong presence in the premium fragrance market
Consistent innovation in modern perfumery
Quick Facts
Founded:1961
Founder:Yves Saint Laurent
Price Range:Premium
SA Stores:5