1. Information We Collect

We collect information you provide directly to us and information we obtain automatically when you use our services.

Personal Information

When you create an account or interact with our services, we may collect:

• Name and email address
• Profile information (optional)
• Reviews and ratings you submit
• Communication preferences
• Location information (if you choose to share it)

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent on site
• Referring website information
• Search queries performed on our site

2. How We Use Your Information

We use the information we collect to:

• Provide and improve our fragrance review services
• Create and maintain your account
• Send you newsletters and updates (with your consent)
• Respond to your inquiries and customer support requests
• Analyze website usage and improve user experience
• Comply with legal obligations
• Prevent fraud and ensure website security

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website.

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Preference Cookies: Remember your settings and preferences
• Advertising Cookies: Used to display relevant advertisements

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect website functionality.

4. Google AdSense and Advertising

We use Google AdSense to display advertisements on our website. Google may use cookies and web beacons to:

• Display relevant advertisements based on your interests
• Measure ad performance and effectiveness
• Prevent fraudulent activity

You can opt out of personalized advertising by visiting Google Ad Settings.

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: Trusted third parties who help us operate our website
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In the event of a merger, acquisition, or sale
• Consent: When you explicitly consent to sharing

6. Data Security

We implement appropriate security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection practices

7. Data Retention

We retain your personal information only as long as necessary to provide our services and comply with legal obligations. Account information is retained until you request deletion or we determine it's no longer needed.

8. Your Privacy Rights

Under South African data protection laws and international privacy standards, you have the right to:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Objection: Object to processing of your personal information
• Restriction: Request restriction of processing in certain circumstances

To exercise these rights, please contact us using the information provided below.

9. Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to remove that information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than South Africa. We ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

• Through our contact page
• By email: [email protected]