Privacy Policy
Your privacy matters to us. This policy explains how we handle your data in compliance with South Africa’s Protection of Personal Information Act (POPIA).
Last updated: May 2026
1. Who We Are
Designer Perfume Fragrances (designerperfumefragrances.co.za) is an AI-powered fragrance discovery platform based in South Africa. We help users find their perfect scent through our AI consultant, educational content, and curated perfume database. We are a discovery and information platform — we do not sell or ship perfume directly.
2. What Information We Collect
Contact form submissions
When you use our contact form, we collect your name, email address, subject, and message. This information is used solely to respond to your enquiry.
AI consultant quiz answers
When you take our fragrance quiz, your answers (scent preferences, budget, occasion) are processed to generate personalised recommendations. This data is not stored permanently and is not linked to any personally identifiable information.
Cookies and analytics
We use essential cookies to ensure the website functions correctly. We may also use anonymised analytics to understand how visitors use our site and improve the experience. No personally identifiable information is collected through analytics.
3. Why We Collect Your Information
Under POPIA, we collect personal information only for specific, lawful purposes:
- To respond to your contact form enquiries
- To provide personalised AI fragrance recommendations
- To improve website functionality and user experience
- To send communications you have opted into (if applicable)
4. Who We Share Your Data With
We do not sell, rent, or trade your personal information. When you click affiliate links to retailers such as Rio Perfumes, you leave our site and are subject to that retailer’s own privacy policy. We do not share your personal data with these third-party retailers.
5. How We Protect Your Data
We implement appropriate technical and organisational measures to protect your personal information, including encrypted data transmission (HTTPS), secure server infrastructure, and limited access to personal data.
6. Your Rights Under POPIA
As a data subject under South African law, you have the right to:
- Access — Request a copy of any personal information we hold about you
- Correction — Ask us to correct any inaccurate information
- Deletion — Request that we delete your personal information
- Object — Object to the processing of your personal information
- Withdraw consent — Withdraw any consent you have given for data processing
To exercise any of these rights, please email us at [email protected].
7. Cookies
Cookies are small text files placed on your device when you visit our website. We use:
- Essential cookies — Required for the site to function (e.g. session management, preferences)
- Analytics cookies — Help us understand how visitors use the site (anonymised data only)
We do not use advertising or tracking cookies. You can control cookies through your browser settings.
8. Third-Party Links
Our site contains links to external websites (e.g. Rio Perfumes, Fragrantica). We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies before providing any personal information.
9. Contact Us
If you have any questions about this privacy policy or how we handle your data, please contact us: