Browse all our launches articles — expert fragrance content for South African perfume lovers.
Calvin Klein has launched Euphoria Signature Elixir, a new flanker in the Euphoria family. Here is what we know so far, and what we do not.
Escentric Molecules has released Molecule 01+ Clary Sage, pairing Iso E Super with French clary sage in its minimalist M+ style.
A look at the positive scent memories people carry from early childhood, and why those early fragrance associations stay with us.
A Friday scent of the day post, highlighting a fragrance mention from Now Smell This and what it means for South African readers.