Industry — Fragrance Blog

Industry

Browse all our industry articles — expert fragrance content for South African perfume lovers.

IndustryAugust 21, 2026

Rasasi Perfumes 1979 has launched Coastal Cool Summer, a seasonal campaign focused on fresh, coastal fragrance styles.

Rasasiperfume newssummer fragrance

IndustryAugust 21, 2026

Amouage is a luxury niche perfume house rooted in Omani heritage, known for rich, layered scents and a polished, ceremonial style.

Amouageniche fragranceluxury perfume

IndustryAugust 21, 2026

Jo Malone London has launched a new fragrance with a playful Fortnite tie-in, blending beauty and gaming in an unusual brand move.

Jo Malone LondonFortnitefragrance