EXCLUSIVE: Jo Malone London Gets Playful, Launching Latest Fragrance With Fortnite Game
Founder & Fragrance Curator · 970+ perfumes catalogued
Jo Malone London has launched a new fragrance with a playful Fortnite tie-in, blending beauty and gaming in an unusual brand move.
Research source: WWD Beauty — EXCLUSIVE: Jo Malone London Gets Playful, Launching Latest Fragrance With Fortnite Game
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What has actually happened
Why it matters
Can you get it in South Africa, and what does it cost?
My take
Sources & Methodology
Longevity, sillage and performance figures in this guide are reported ranges gathered from South African sellers, brand information and the wider fragrance community — not our own laboratory testing. We adjust them for South Africa's climates (Highveld, coastal and humid regions) where readers tell us otherwise. Note pyramids and launch details are cross-referenced with the following sources:
- Fragrantica — community note breakdowns, longevity and sillage voting data
- Official manufacturer and brand websites — official note pyramids, concentrations and launch years
- Our own testing notes — independent wear tests, verified South African pricing and stockist availability
Prices are indicative South African retail ranges and fluctuate by retailer and exchange rate. We are an independent editorial site — we do not sell perfume directly. Spotted something out of date? Let us know.
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Founder & Fragrance Curator
Bibi is a perfume-obsessed South African who founded Designer Perfume Fragrances to help fellow fragrance lovers discover affordable alternatives to luxury scents. She has personally reviewed 970+ perfumes.
