
The 10 Most Wanted Fragrances Right Now — and the Dupes Worth Owning (2026)
The definitive top 10 fragrances of 2026 and the dupes that actually hold up — Hawas, Khamrah, Aventus clones and the new wave, with where to find them in South Africa.
Discover the art and science of fragrance through expert reviews, styling tips, ingredient spotlights, and comprehensive guides from our fragrance specialists.
Continuing our expert fragrance guides, reviews and seasonal picks.

The definitive top 10 fragrances of 2026 and the dupes that actually hold up — Hawas, Khamrah, Aventus clones and the new wave, with where to find them in South Africa.

Wearing Lattafa Yara in South Africa? Full review with real SA prices, longevity in Joburg heat, and the R4,000 designer perfume it stands in for.

Rasasi Perfumes 1979 has launched Coastal Cool Summer, a seasonal campaign focused on fresh, coastal fragrance styles.

Amouage is a luxury niche perfume house rooted in Omani heritage, known for rich, layered scents and a polished, ceremonial style.

Calvin Klein has launched Euphoria Signature Elixir, a new flanker in the Euphoria family. Here is what we know so far, and what we do not.

Escentric Molecules has released Molecule 01+ Clary Sage, pairing Iso E Super with French clary sage in its minimalist M+ style.

Jo Malone London has launched a new fragrance with a playful Fortnite tie-in, blending beauty and gaming in an unusual brand move.

Gert-Johan Coetzee has launched six new signature fragrances, adding a scent range to his fashion and beauty brand.

A look at the positive scent memories people carry from early childhood, and why those early fragrance associations stay with us.