Lattafa Ajwad Eau de Parfum

Lattafa Ajwad Eau de Parfum, released in 2021, is a woody aromatic fragrance known for its rich, jammy rose character over a warm, musky base.

What does Ajwad smell like?

Ajwad opens with fruity notes, often described by wearers as bergamot and litchi, giving a bright, slightly tart start. The heart is where the fragrance makes its mark, with a deep, jam-like rose paired with jasmine for a sweet, slightly powdery floral core. The base is warm and grounding, built from vanilla, musk, amber and cedar, which gives Ajwad its lasting, cosy character. It's a polarising scent: some wearers love the rich rose-vanilla combination, while others find it a touch synthetic when first applied, with several noting it improves after resting for a few weeks.

• Top notes: Fruity notes, bergamot, litchi
• Heart notes: Rose, jasmine
• Base notes: Vanilla, musk, amber, cedar

Performance and when to wear it

Ajwad is typically long-lasting on skin thanks to its dense amber-musk base. Its warmth suits autumn and winter, and it works well as an evening fragrance where a strong rose character is welcome.

Who is it for?

Marketed as unisex, Ajwad suits wearers who enjoy a bold, sweet rose fragrance rather than something light or fresh. It's a good pick if you like rich, gourmand-leaning florals.

In South African conditions, Ajwad's dense amber-musk base holds up well even in warmer weather, though it's most at home on cooler evenings.