Lattafa
Lattafa Ajwad Eau de Parfum
A 2021 woody-aromatic unisex fragrance from Lattafa built on fruity notes, a jammy rose-jasmine heart and a vanilla-musk-cedar base.
Lattafa Ajwad Eau de Parfum, released in 2021, is a woody aromatic fragrance known for its rich, jammy rose character over a warm, musky base.
What does Ajwad smell like?
Ajwad opens with fruity notes, often described by wearers as bergamot and litchi, giving a bright, slightly tart start. The heart is where the fragrance makes its mark, with a deep, jam-like rose paired with jasmine for a sweet, slightly powdery floral core. The base is warm and grounding, built from vanilla, musk, amber and cedar, which gives Ajwad its lasting, cosy character. It's a polarising scent: some wearers love the rich rose-vanilla combination, while others find it a touch synthetic when first applied, with several noting it improves after resting for a few weeks.
- Top notes: Fruity notes, bergamot, litchi
- Heart notes: Rose, jasmine
- Base notes: Vanilla, musk, amber, cedar
Performance and when to wear it
Ajwad is typically long-lasting on skin thanks to its dense amber-musk base. Its warmth suits autumn and winter, and it works well as an evening fragrance where a strong rose character is welcome.
Who is it for?
Marketed as unisex, Ajwad suits wearers who enjoy a bold, sweet rose fragrance rather than something light or fresh. It's a good pick if you like rich, gourmand-leaning florals.
In South African conditions, Ajwad's dense amber-musk base holds up well even in warmer weather, though it's most at home on cooler evenings.
Frequently asked questions
Is Lattafa Ajwad long-lasting?+
Lattafa Ajwad is typically moderate to long-lasting on skin, with Vanilla, Musk, Amber and Cedar carrying the scent for several hours. It lasts longer on clothing than bare skin, and a couple of sprays give better performance than a light dab.
Is Ajwad for men or women?+
Lattafa Ajwad is marketed as unisex, worn by both men and women. Its balance of fruity notes, bergamot and litchi against a warmer base keeps it from reading strongly masculine or feminine.
Which size should I buy for Lattafa Ajwad?+
Lattafa Ajwad eau de parfum is currently listed as 60ml = R480. That's the only size we stock, so a sample is worth trying first if you're unsure.
At a glance
Ajwad by Lattafa — Woody – Woody Aromatic. Launched 2021. Price in South Africa: R480. Best for: morning commute, weekend brunch, date night, power meeting.
- Scent profile
- Woody – Woody Aromatic
- Launched
- 2021
- Price in South Africa
- R480
- Gender
- Unisex
- Best for
- Morning Commute, Weekend Brunch, Date Night, Power Meeting
Main Accords
Fragrance Pyramid
How this scent unfolds on your skin
Community Opinions
Wear It When
Morning Commute
“A spritz before you leave — fresh enough to wake you up, polished enough for the boardroom.”
Weekend Brunch
“Sun-dappled café tables, iced lattes, and effortless charm.”
Date Night
“Candlelight, slow conversation, and a scent trail that draws them closer.”
Power Meeting
“Quiet confidence in a bottle. Let the work speak — the fragrance just underlines it.”
Drag the knobs to explore
This Scent Is For
Grounded & sophisticated — commands quiet respect.
Scent Mood
Peak season: 🍂 Autumn (95%)
Spr
Sum
Aut
Win
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Layer It With
Curated scent pairings to build a signature from Ajwad. Each combination is vetted by perfumers, editors, and community.
Most layer-able scent in the JM range — adds saline-herbal lift to almost anything. Limited solo performance.
Adds an uplifting citrus accessory to anything richer — works whenever a scent feels too heavy for the weather.
Layering Tip
Spray the heavier scent first, then the lighter one on top. Start with two scents — more than three quickly becomes muddled. Always test on skin first.
How to Layer Ajwad
Combine Ajwad with these partners to create something new. Spray the heavier scent first, let it settle, then add the accent on top. These are note-based suggestions — a great starting point to experiment with.
Layer Ajwad with
Lattafa Fakhar GoldHow: 2 sprays Ajwad on chest as the base, then 1 spray Fakhar Gold on top for extra amber warmth.
Result: Fakhar Gold's amber-vanilla reinforces Ajwad's own vanilla-amber-cedar base for more richness.
Layer Ajwad with
Montale Paris Intense Roses Musk
How: 1 spray of the Montale on the collarbone first, then 2 sprays Ajwad over clothes.
Result: The rose-musk lifts Ajwad's own rose-jasmine heart and adds longevity from the musk base.
AI Review Summary
Synthesised from fragrance data
Ajwad by Lattafa is a rich, jammy rose fragrance that leans sweet and warm, built around a dense amber-musk-vanilla base that gives it a cosy, almost gourmand quality. The litchi and bergamot top notes add a bright, slightly tart opening before the deep rose-jasmine heart takes over — and that rose is the star, bold and syrupy rather than delicate or fresh. Worth noting: some wearers find it a touch synthetic straight out of the bottle, but the general consensus is that it settles and improves noticeably after the bottle has had a chance to rest for a few weeks. It's best suited to cooler South African evenings — think Joburg winters or Cape Town autumn nights — where its warmth really comes into its own as an after-dark scent. If you enjoy rich, sweet florals with staying power, Ajwad punches well above its price point.
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