Elizabeth Arden

A century of pioneering beauty and fragrance

Canadian-born Florence Nightingale Graham opened her first salon on Fifth Avenue, New York in 1910, adopting the name Elizabeth Arden. She pioneered the concept of coordinated beauty products. Red Door (1989), named after her famous red salon doors, became a classic floral aldehyde. 5th Avenue (1996) captured the glamour of New York. The brand was acquired by Revlon in 2016 and is now part of Elizabeth Arden Inc. under Revlon's portfolio.