Yves Rocher

French botanical beauty — affordable luxury since 1965

Yves Rocher founded his botanical beauty brand in La Gacilly, Brittany, France in 1965 after discovering the healing properties of a wild celandine plant growing near his village. He pioneered the 'plant-based cosmetics' category and the mail-order beauty business in France. Fragrance has always been part of the brand, leaning on botanical raw materials grown at the brand's own plant farms. With over 1,500 stores across 90 countries, Yves Rocher is France's largest beauty brand by customer count. Privately held.