Glossier

Beauty-first, skin-first fragrance

Emily Weiss founded Glossier in New York in 2014, born out of her beauty blog Into The Gloss. Glossier You (2017) became a cult skin-scent phenomenon — a fragrance deliberately designed to amplify each wearer's natural skin smell through musk and ambrette. The concept of a 'second-skin' fragrance resonated deeply with millennial and Gen-Z consumers and inspired a wave of similar products. Glossier raised over $186 million in venture funding and was valued at $1.8 billion at peak.