Kayali

Layering-first fragrance by Huda Beauty

Mona Kattan, sister of beauty mogul Huda Kattan (Huda Beauty), founded Kayali in Dubai in 2018. The name means 'my imagination' in Arabic. Built around the Middle Eastern tradition of fragrance layering, Kayali fragrances are numbered and designed to be worn together. Vanilla | 28 became an instant bestseller. The brand gained massive social media traction and is available globally through Sephora. Kayali operates under the Huda Beauty parent company umbrella.