Giorgio Armani
Italian elegance in a bottle
Founded in 1975, Giorgio Armani launched fragrances in 1982 through a licensing agreement now held by L'Oréal. Acqua di Giò (1996) became one of the bestselling men's fragrances of all time — at its peak, one bottle sold every 5 seconds worldwide.
The Founder's Story
Giorgio Armani trained as a medical student before pivoting to fashion design in the 1960s. He founded his fashion house in 1975, and by 1982 had expanded into fragrances. The launch of Acqua di Giò in 1996, inspired by the Mediterranean island of Pantelleria, created one of the most commercially successful fragrances in history.
Heritage & Timeline
1975: Giorgio Armani founds his fashion house in Milan. 1982: First Armani fragrance launches. 1996: Acqua di Giò launches — becomes one of the bestselling men's fragrances of all time. At peak, one bottle sold every 5 seconds. 2004: Armani Privé haute couture launches. 2010: Armani Code Profumo extends the Code franchise. 2023: Armani Beauty (L'Oréal licensed) estimated at $2.5B+ in global fragrance revenue. 2025/26: L'Oréal holds the fragrance licence. Acqua di Giò remains a top-5 men's fragrance globally.
Signature Style
Armani's fragrance philosophy reflects his fashion ethos: understated Italian elegance. The house favours clean, refined aquatic and aromatic compositions for men and sophisticated florals for women — never loud, always impeccably balanced.
Iconic Fragrances
Did You Know?
Acqua di Giò was inspired by the Mediterranean island of Pantelleria, where Giorgio Armani has a private villa.
At its peak, one bottle of Acqua di Giò sold every 5 seconds worldwide.
Giorgio Armani trained as a medical student before entering fashion — his precise, clinical approach to design extends to his fragrances.
The Armani Privé fragrance line is only available in select boutiques, maintaining an exclusivity that mirrors the haute couture collection.
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ShopAll Giorgio Armani Fragrances(16)
Giorgio Armani
Acqua di Giò Parfum
Giorgio Armani
Acqua di Giò Profondo
Giorgio Armani
My Way
Emporio Armani
Stronger With You
Giorgio Armani
Acqua di Giò Pour Homme
Giorgio Armani
Sì Intense
Giorgio Armani
Armani Code
Emporio Armani
Because It's You
Giorgio Armani
Sì
Giorgio Armani
Acqua di Giò Absolu
Emporio Armani
In Love With You
Giorgio Armani
Sì Passione
Giorgio Armani
Acqua di Gio
Giorgio Armani
Armani Code Femme
Giorgio Armani
Giorgio Armani Si
Giorgio Armani