Afnan Perfumes

Imran Fazlani founded Afnan in 2007 after fifteen years working directly with retail customers — selling perfumes, observing what people gravitated to, and noticing the gaps. He is not a trained perfumer in the formal sense, but he describes himself as the nose of the brand, working closely with contract perfumers to direct the creative output. Fazlani is now Founder, Chairman, and Managing Director of Afnan Perfumes LLC, and was awarded the UAE Golden Visa in recognition of his contribution to the country's fragrance industry. His son Zaid Fazlani serves as CEO, leading the marketing and operations side of the family business while Imran focuses on creative direction.

Afnan launched in 2007 with a focus on the GCC market, then spent its first decade building distribution through authorised partners across the Middle East, Europe, Russia, Australia, and Africa. The 9AM and 9PM range — launched in the late 2010s — became the brand's commercial breakthrough, with 9PM positioned as a more accessible alternative to luxury-niche gourmand-spicy compositions. Supremacy Silver was a finalist at the BeautyWorld Middle East Awards 2020. Today the brand operates from its own UAE manufacturing facility, distributes to more than 120 countries, and runs its own retail presence in major UAE malls. The company maintains direct creative control through Imran Fazlani's continued role as Chairman.