Marc Jacobs

Playful, youthful designer fragrances

Marc Jacobs founded his eponymous fashion label in New York in 1984. Daisy (2007), created by perfumer Alberto Morillas, is one of the world's best-selling women's fragrances — a fresh, youthful floral that spawned an enormous franchise. Its iconic daisy-topped bottle is instantly recognisable. Dot (2012) captured a whimsical polka-dot aesthetic. Fragrance rights are licensed to Coty, which develops and distributes the line globally.