Marc Jacobs

Playful, youthful designer fragrances

Marc Jacobs makes fragrances the same way he makes fashion — with a wink. Nothing is too serious, nothing is too safe. Since the original Daisy launched in 2007 with its flower-topped bottle and cheerful white floral-vanilla character, the brand has built one of the most beloved feminine fragrance families in the accessible-luxury market. Daisy Ever So Fresh, Dot, Perfect, Decadence — each one has its own personality, its own bottle, its own devotees. In South Africa, Daisy is stocked from Woolworths to Edgars because it appeals to everyone from the 20-year-old buying her first designer perfume to the 40-year-old who's been wearing it since university. That kind of reach is rare.