Valentino

Italian haute couture translated into fragrance

Valentino Garavani founded his Rome couture house in 1960, dressing royalty, first ladies, and Hollywood stars. The house entered fragrance in the 1970s. Donna Born in Roma (2019) — a modern gourmand-amber — marked a new fragrance identity under Valentino's Maison Valentino chapter. Voce Viva (2021) introduced an iris-citrus concept. All fragrance lines are developed and distributed under licence by L'Oréal.