Issey Miyake

Japanese minimalism meets aquatic innovation

Issey Miyake founded his fashion brand in Tokyo in 1970 and established a Paris atelier. L'Eau d'Issey (1992), created by perfumer Jacques Cavallier, was a pioneering aquatic-floral — one of the first 'clean water' fragrances, inspired by Mount Fuji's morning mist. It transformed the fragrance industry's direction in the 1990s. The brand's 'Pleats Please' and 'A-POC' design philosophies carry through to its fragrance aesthetic of minimalist innovation. Fragrance licences are held by various international distributors.