John Varvatos

Rock 'n' roll meets refined masculinity

American fashion designer John Varvatos launched his eponymous brand in 2000 after leaving Ralph Lauren. Known for rock-and-roll inspired luxury menswear, the fragrance line launched in 2004 with a worn leather and woody oriental. Artisan (2009) — inspired by handcrafted Italian artisanship — features a rope-wrapped bottle. The fragrance licence has been managed by various partners over the years. John Varvatos filed for bankruptcy in 2020 but was acquired and relaunched.