Gucci

Eclectic Italian luxury with a romantic edge

Guccio Gucci founded the Florence leather goods house in 1921. Gucci entered perfumery in the 1970s and launched numerous fragrances over the decades. Flora (2009) was inspired by the vintage Flora silk scarf commissioned for Princess Grace of Monaco in 1966. Bloom (2017), created by Alberto Morillas for the 'Aria' era, celebrates individuality through a soliflore white floral. Gucci is owned by Kering (formerly PPR) and uses L'Oréal for fragrance development.