Prada
Intellectual Italian luxury
Prada's fragrances embody the house's design philosophy: intellectual, refined, quietly provocative. Where other luxury brands chase trends, Prada creates fragrances that feel timeless from launch.
Signature Style
The Candy collection brought Prada to a younger generation through its playful gourmand formula; Paradoxe announced Prada's arrival in the 21st-century feminine fragrance conversation; the Luna Rossa range has become the defining masculine Italian luxury scent of its era.
Iconic Fragrances
Did You Know?
Prada Paradoxe went viral on TikTok in 2024–2025 and is the aspirational upgrade purchase for the La Vie Est Belle demographic.
Edgars names Prada alongside Dior and Armani as a top beauty brand.
Where to Buy in South Africa
Edgars, selected Woolworths, Big Five Duty Free, international airports
All Prada Fragrances(7)

Prada
L'Homme Intense

Prada
Paradoxe

Prada
Paradoxe Eau de Parfum

Prada
Luna Rossa Black Eau de Parfum

Prada
Candy Eau de Parfum

Prada
Prada L'Homme

Prada