Prada

Intellectual Italian luxury

Mario Prada founded the Milan leather goods house in 1913. Prada relaunched its fragrance identity under Miuccia Prada in 2000 with Luna Rossa. Infusion d'Iris (2007), created by perfumer Daniela Andrier, is a sophisticated powdery-iris masterpiece widely regarded as a modern classic. Candy (2011) introduced a playful gourmand character. Paradoxe (2022), fronted by Emma Watson, became a global bestseller. Fragrance licence held by L'Oréal.