Initio Parfums Privés

Pheromone-powered molecular perfumery

Initio Parfums Privés was founded in 2015, positioning itself at the intersection of science and luxury perfumery. The brand's concept is built around 'initiatic' molecules — pheromone-inspired ingredients claimed to enhance attraction. Absolute Aphrodisiac (2015), an oud-vanilla-civet opening, became a cult fragrance. Oud for Greatness (2018) combines mega-molecule Iso E Super with oud for an intense woody signature. Based in Paris and distributed through high-end retailers in the UAE and globally.