Juicy Couture

Y2K glam in a bottle

Gela Nash-Taylor and Pamela Skaist-Levy transformed their jeans brand (originally Travis Jeans, 1977) into Juicy Couture in 1997. Viva La Juicy (2008) — a warm caramel-floral — became the brand's defining fragrance and bestseller, epitomising early-2000s glamour and pop culture. The brand is strongly associated with velour tracksuits and celebrity culture of the era. Juicy Couture is now owned by Authentic Brands Group (ABG), which manages the fragrance line.