Boy Smells

Genderful fragrance for the modern generation

Matthew Herman and David Kien founded Boy Smells in Los Angeles in 2016, starting with candles before expanding into fragrance. The brand challenges gender norms with its tagline 'beyond the binary' and markets products like intimate sprays, body care, and candles to all genders. Known for edgy, subculture-referencing naming and aesthetics. Stocked widely in Nordstrom and Goop. An independent brand that has raised significant venture funding.