DedCool

Clean, sustainable LA cool

Carina Chaz founded DedCool in Los Angeles in 2016, positioning it as a gender-free, vegan, and non-toxic fragrance brand. The brand emphasises clean formulations and sustainable practices, avoiding synthetic musks and carcinogenic materials. Each fragrance can be 'stacked' or layered. DedCool gained traction through social media and celebrity clientele. A genuinely independent brand operating in the clean beauty and gender-neutral fragrance space.