Bvlgari

Roman jeweller turned fragrance icon

Italian jeweller Sotirio Bulgari founded the house in Rome in 1884. Bvlgari entered perfumery in 1992 with the revolutionary Eau Parfumée au Thé Vert — one of the first fragrances built around green tea, created by perfumer Jean-Claude Ellena. Omnia (2003) expanded into oriental territory. The brand bridges fine jewellery and fragrance luxury. Acquired by LVMH in 2011 for €4.3 billion, Bvlgari remains headquartered in Rome.