Acqua di Parma

Italian elegance since 1916 — Colonia lives forever

Founded in Parma, Italy by Baron Carlo Magnani, Acqua di Parma launched its debut fragrance Colonia in 1916 — a timeless blend of citrus and florals inspired by the Italian dolce vita. One of the world's oldest continuously produced colognes, it became iconic among style icons including Cary Grant and Audrey Hepburn. The brand embodies Italian craftsmanship and bella figura. Acquired by LVMH in 2001, it has since expanded into grooming, leather goods, and home collections while retaining its artisanal Parma roots.