Better World Fragrance House

Celebrity-backed conscious perfumery

Better World Fragrance House is a celebrity-backed indie fragrance brand, co-founded around 2020. The brand is marketed on a philanthropic platform — a portion of profits donated to charitable causes — with clean, sustainable formulations. Notable for its marketing approach of connecting fragrance to emotional wellbeing and social purpose. Distributed primarily through direct-to-consumer channels and select US retailers. A smaller, emerging brand in the celebrity fragrance space.